Thursday, 14 October 2010
Friday, 1 October 2010
The final application is an A5 book. The size is appropriate for the client, Mustard Tree, to fund and send out to key partners. It is a book of two halves. The first half, called Homeless Hands exhibits the photographs of homeless people’s hands alongside the appropriate tiles. The second half, called Underneath the Fingernails includes the personal stories of those who’s hands have been photographed. The second half of the book is printed ‘upside down’ in relation to the first half. This makes the two halves of the book distinctly separate and encourages the audience to interact with the book, flipping it to match the photographs with the stories.
The book is professionally bound, representing the professional business aspect of the charity. The book is black and white throughout, however, splashes of red appear to reinforce the brand colour of the charity.
The concept of the book is to introduce a selection of the people Mustard Tree support through their work. The layout of the book controls the pace in which people receive messages, therefore strategically addressing misconceptions of the homeless community. The overall message is intended to impact the reader on an emotional level, to inspire or encourage them to interact with the homeless community.
As part of the final submission the diary entries documented from the Mustard Tree soup runs have been individually printed and presented as a series. The personal accounts are bound using cardboard covers as a reference to using waste resources found on the street. The documents are bound using red string to signify the Mustard Tree brand colour and linking the personal entries to the book.